Stepping into the vibrant world of video production, Nomad Graphique recently had the exhilarating challenge of creating a concise, yet engaging one-minute video for the Welwyn Hatfield Borough Council. Our mission? To explain the Council’s new Local Plan, a pivotal element of their long-term planning strategy, through a fresh and inviting visual medium.

Our journey with the Council started with the development of a new branding for their Local Plan. The goal was to devise a look and feel that not only resonated with the community but also simplified the complexity of urban planning. This brand development became the cornerstone of our video project, providing a visual and conceptual framework that would guide our storytelling.

Crafting the script was our first step. It needed to be informative yet digestible, turning the often dense jargon of planning strategy into relatable content. With a clear narrative in place, we sourced the perfect voices to bring our words to life, complementing them with a carefully selected soundtrack that enhanced the message without overpowering it.

The video itself took form in simple, elegant animation. We chose this style for its ability to convey information clearly and its versatility across platforms. The animations were not just illustrations; they were storytelling tools that guided the viewer through the Local Plan’s goals and impacts. This approach made the complex content accessible and engaging—a vital factor in reaching a broad audience.

Recognising the importance of social media in modern communication, we also adapted our video for Instagram. These shorter versions were designed to capture the essence of the Local Plan in bite-sized clips, reorientated for use on mobile phones, perfect for quick consumption and sharing. The response was overwhelmingly positive, affirming the effectiveness of our multimedia approach.

The success of this project has sparked a series of additional video projects, and we’re now gearing up to produce more informational videos that transform essential data into compelling visual narratives.

2025 marks a significant expansion in our creative repertoire at Nomad Graphique. Venturing into video and animation has opened new avenues for us to explore and has enriched our ability to tell stories in dynamic ways. This project is just the beginning of what we hope will be a long and exciting journey into the world of video content.

As we explore this new frontier, we remain committed to our core values of creativity, clarity, and client satisfaction. Join us as we take this thrilling leap into the world of moving images—where every second counts and every detail tells a story.